Diamond Fitness


Diamond Fitness is a b2b and b2c provider of fitness equipment, saunas, steam rooms and sports flooring to fitness centers, gyms, and has been doing so for 30+ years.

He previously paid many developers to build functional web sites for him, yielding no results. Either the site didn’t work properly, wasn’t usable or just couldn’t be found in search. It was time to start from scratch. The client handed over the reigns and wanted a site build from the bottom up.

Product descriptions, images, meta data and attributes had to be collected, written, edited and input into a brand new content management system for a catalog of 3,000+ products.

Since the client’s retail costs can vary depending on a variety of factors, he wanted customers to submit their selection of products as a quote request, instead of a purchase. OpenCart CMS was customized for this exact use case.

Considering the volume and variance in the product catalog, it was vitally important that users could browse and filter products easily to find what they were looking for. Hundreds of product attributes were carefully created and assigned to each of the 3,000+ products so that when a customer views the product listing, they can drill down to a product on a granular level.

What I Did

  • OpenCart CMS installation and set up
  • Content management
  • Build of custom theme templates
  • Input and configured over 3,000 products
  • Customized eCommerce to allow quote request user experience
  • Photo and content editing
  • SEO including meta, keywords and crosslinking
  • Set up hosting environment and server
  • Ongoing maintenance and hosting management

Don’t know what I would have done without Sara. She took my business to the next level. – Pat S., Owner