When I first met this client, he was running a successful ad network for literary blogs. To take the business one step further, the client wanted to create his own blogging platform using WPMU’s Pro Sites tool.
Using the Pro Sites framework, he wanted to give literary bloggers the capability to set up their own blog with a custom subdomain for free. To earn revenue, he planned to place strategic advertisements in the header and sidebar of each user’s blog.
Since the majority of this project was development of a back end architecture, the client requested that only a screenshot of the home page on launch be shown.