The Art of Wine


The Art of Wine offers private wine and food experiences in the Dalmatia region of Croatia. Srđan Mitrović, the owner, did not have a web presence and primarily used TripAvisor to promote both his wine tour and wine shop business.

His goal was to have a web site that showcased his tour experiences, allow guests to contact him directly for booking, and promote his retail wine shop. Srđan also wanted a blog where he could talk about food and wine in Croatia.

Over the course of 2 years, I built 4 sites and 2 landing pages. First, I built an informational WordPress site with 8 tours and a blog. The following year, Srđan rebranded and expanded his business off the back of the success of the first site. In 2014, his primary site for The Art of Wine was redesigned to include over 30 tour experiences with a booking option that gave customers the option to book and pay for their tour right from the tour page.

After the launch of the redesigned Art of Wine web site, the site was duplicated for a new luxury brand, Gourmet Croatia. For Gourmet Croatia, I customized colors, design and content to match the new brand. In addition to these web sites, I also built two landing pages to draw traffic specifically to his wine tour and wine tasting offerings.

What I Did

  • WordPress and Multi-Site installation set up
  • Customization of theme based on client requirements
  • Integration of booking engine and merchant channels
  • Search engine optimization
  • Organized and incorporated client content including text and imagery
  • Duplicated and customized WordPress site for second brand, Gourmet Croatia
  • Built 2 landing pages to draw focused traffic
  • Trained client on how to use WordPress
  • Ongoing maintenance

The number of tour bookings we received increased exponentially with every new site and new design. No matter where you look, you’ll find one of my sites. – Srdan M.