Split Outdoor Adventure

Background

This tour operator based in Split, Croatia needed a re-vamped web presence. They already had a web site, but it was not mobile compatible, did not allow tour guests to book online and was not conversion-oriented.

One of the company’s biggest assets is their excellent TripAdvisor reviews. Since TripAdvisor is king in Croatia, it was important that the new site pushed their stellar reputation. I worked with a designer to create a look that pushed testimonials in every corner of the site to increase user confidence and drive bookings. In combination with an easy-to-use booking system and beautiful photography, the company was able to drastically increase bookings, increase traffic and reduce booking management time.

What I Did

  • Collaboration with designer
  • Build of custom responsive design based on PSDs
  • WordPress set up
  • Set up and integration of booking system
  • Creation of WordPress training tutorials for the client
  • On-page search engine optimization in 3 languages
  • Set up of WPML to support German, Croatian and English
  • Photo editing
  • Content management